Meta-Enterprise Traditional Enterprises Migrating to the Business Paradigm of the Metaverse

Meta-Enterprise Migration to the Metaverse Business Paradigm

Author: Leon Han


The metaverse is a networked space that concerns the future of humanity. In this article, we introduce a new concept: Meta-Enterprise, an efficient and cost-effective architecture for metaverse companies. Meta-Enterprise brings multiple innovations, including a decentralized ownership structure, automated value distribution, ecosystem governance and shared asset management, token-based customer loyalty system, and community-driven marketing. It is worth noting that these innovations enable companies to eliminate third-party intermediaries in sales, payments, and marketing processes. By removing third-party intermediaries, Meta-Enterprise can reduce costs, increase profits, and offer customers more favorable prices. These changes will also create novel relationships between traditional enterprises and users, leading to higher user mental penetration rates. In addition, we will introduce the governance mechanism and token economy foundation of Meta-Enterprise: the three-token model, which is a groundbreaking economic model design that empowers the entire concept of Meta-Enterprise.


All rights reserved regarding this article, and any content in this article does not constitute legal, financial, commercial, or tax advice. You should consult your own legal, financial, tax, or other professional advisors before engaging in any activities related to this.

1. Introduction

1.1. Background

When Facebook changed its name to “Meta,” the metaverse became popular. The metaverse is not just about virtual reality; it is a new world that uses many innovative technologies, including AR, VR, cloud computing, the Internet of Things, and artificial intelligence, especially blockchain technology. Blockchain technology plays a crucial role as the economic foundation of the metaverse, leading the metaverse to a completely different world that rebuilds business and business models.

However, it is still unclear whether there is a established route for traditional companies to transition to the metaverse, as many traditional companies have failed in their attempts to integrate token models into their daily operations. What is the main organizational structure of the metaverse? Traditional companies are centralized, opaque, and costly, while decentralized autonomous organizations (DAOs) are inefficient and lack adaptability, making them less competitive in a rapidly changing and challenging business environment.

1.2. Purpose of this Article

This article aims to address these issues and propose new paradigms for companies to migrate to the metaverse. The main focus of this article revolves around two key concepts: Meta-Enterprise and the three-token model. Its purpose is to comprehensively explain and deeply understand Meta-Enterprise and the three-token model from the perspectives of users and enterprises, including their functions, operations, benefits, potential obstacles, and future visions.

Firstly, we will introduce the concepts of Meta-Enterprise and the three-token model, outline the functions and uses of each type of token, elucidate how they operate, and highlight the advantages they provide to users and enterprises. We will also delve into why the three-token model has proven to be a better choice than the two-token model.

Later, we will elaborate on the meaning of Meta-Enterprise and clarify how it eliminates third parties in various business processes such as sales, payments, and marketing by providing token rewards. We will explore the differences that the three-token model brings to Meta-Enterprise, including ownership structure, business disintermediation, financial market dynamics, and participation mechanisms. In addition, we will compare and analyze traditional companies, decentralized autonomous organizations (DAOs), and Meta-Enterprise to demonstrate the advantages of the latter as the preferred choice.

Finally, we will identify potential obstacles and discuss future prospects, urging further research in this field.

1.3. Overview of Blockchain Technology, Tokens, NFTs, and Decentralized Autonomous Organizations (DAOs)

A blockchain system consists of a network of nodes that maintain copies of the ledger, ensuring that each node has the same information (e.g., transactions). Information is recorded in blocks, with each block linked to the previous one, creating a blockchain. The information in a block is almost impossible to change, as even small modifications would break its link with other blocks. The security of the system is ensured through a consensus mechanism, which requires multiple nodes to validate each transaction before adding it to the blockchain. Blockchain provides a decentralized and secure infrastructure for managing digital assets, verifying ownership, enabling virtual economies, and facilitating peer-to-peer transactions in the metaverse.

Tokens are an essential part of blockchain technology, representing digital assets that embody ownership, access rights, or value within a specific ecosystem. These digital assets can be classified into fungible tokens and non-fungible tokens (NFTs), enabling innovative economic models and incentive structures. Fungible tokens, including cryptocurrencies, exhibit interchangeability and consistency, facilitating frictionless transactions and value transfers. On the other hand, non-fungible tokens (NFTs) represent unique and indivisible digital assets, particularly suitable for representing ownership of rare or exclusive items, such as digital artworks, collectibles, or virtual real estate. NFTs have the potential to bring new opportunities for creativity, personalization, and customer engagement.

Decentralized Autonomous Organizations (DAOs) are blockchain-based autonomous entities that operate without central control or management. They are driven by a set of predefined rules encoded as smart contracts, determining decision-making and resource allocation. DAOs rely on community consensus, allowing members to collectively propose, vote on, and implement decisions, enhancing transparency and empowering stakeholders.

Blockchain is often regarded as a ledger or distributed database, but it can be likened to an immutable network stage created by code, where everything on the stage is observable and unchangeable, as any small change would be noticed by the audience below. Tokens are the form of value on this stage, smart contracts are the form of protocols on this stage, Dapps are the code and programs on this stage, and Web3 is part of the internet at this stage. In the context of Meta-Enterprise, ownership of companies is placed on this stage, creating a new ownership structure and value distribution mechanism.

Blockchain technology ultimately benefits everyone by reducing distance. The reduction of distance between processes is called decentralization, while the reduction of distance in trust is known as trust-building. Currency and finance traditionally rely on intermediaries and trust, which has led to innovations such as Bitcoin and DeFi (Decentralized Finance). The emergence of smart contracts is to address the need for intermediaries and trust in contracts. The birth of Ethereum and Web 3.0 is to fill the trust deficit in the internet intermediary ecosystem. Embracing a society that is decentralized and trustless can improve efficiency and productivity. Blockchain has the potential to reduce the cost of intermediaries and trust verification, and has the ability to break barriers and create a better society. Meta-Enterprise is committed to establishing direct and deep connections between enterprises and users in these two aspects.

As blockchain reconfigures the internet and the world, from data to networks, it will not only reshape code and applications, but also completely change business processes and relationships. The new paradigm will create more efficient, transparent, trustless, and distributed business models, generating a brand new Web 3.0 relationship landscape between users and enterprises, as well as among users. Meta-Enterprise represents the potential for leveraging blockchain power to lower the cost of intermediaries and trust, creating a contemporary enterprise structure that is more cost-effective than traditional business operations, and more competitive in the current business environment than DAO.

1.4. The Role of Blockchain in Meta-Enterprise

Blockchain technology plays a crucial role in Meta-Enterprise. We use blockchain technology as a trust infrastructure, financial market, and participation mechanism to achieve more efficient, community-driven, and user-friendly business processes.

  • Trust and ownership infrastructure: Blockchain technology provides a decentralized, secure, and transparent infrastructure that ensures the secure management of individual assets. This promotes trust by making information and assets trustworthy and establishing clear ownership and property rights. Additionally, business processes can be rebuilt and executed on this infrastructure in a decentralized and trustless manner.

  • Financial market: In blockchain-driven financial markets, tokens and NFTs can be traded. People can use tokens to buy and sell real products, services, and digital assets globally, without being limited by time or location. Furthermore, various financial instruments enable enterprises to effectively utilize their capital, including marketing investments.

  • Participation mechanism: Blockchain technology establishes participation mechanisms that facilitate more effective interaction and collaboration between enterprises and users. Users can participate in voting, governance, and decision-making in communities and Meta-Enterprise, ensuring that their future better aligns with user needs. Loyalty systems based on NFTs and tokens ensure that user loyalty is accurately recorded and enhanced. It also allows enterprises to implement flexible marketing strategies for users with different loyalty levels. Additionally, participation mechanisms encourage community involvement in company activities, such as marketing campaigns and user-generated content (UGC).

1.5. Triple Token Model and Meta-Enterprise Overview

The Triple Token Model is a secure and innovative token model. It is an autonomous value distribution machine that can establish a sustainable system beneficial for both customers and enterprises, emphasizing long-term growth rather than short-term profits. As the token economics foundation of Meta-Enterprise, the Triple Token Model represents a significant evolution of the Dual Token Model.

In terms of token types, the Triple Token Model introduces a third type of token, called “Value Capture Token,” in addition to governance tokens and utility tokens. The quantity of Value Capture Tokens always remains 1:1 with the quantity of utility tokens. In terms of issuance, the Triple Token Model supports token price by limiting the token supply. The rule is that the total token supply is associated with the pool’s value, and tokens can only be minted with value injection. In terms of price, the price mechanism of Value Capture Tokens does not allow their price to decrease, only to increase or remain stable. At the same time, other mechanisms ensure that the price of utility tokens will not be lower than the price of Value Capture Tokens. The new model provides several key advantages for users and enterprises:

  • Clear responsibility and controllable risks: Users can calculate the longest investment payback period before investing in NFTs, enabling wise decision-making and risk assessment. By ensuring that utility tokens always have a better price than Value Capture Tokens, the Triple Token Model protects users’ rights and interests.

  • Stability: By supporting the price of core assets, the entire ecosystem has greater stability.

  • Efficient capital utilization and high-quality use cases: The Triple Token Model realizes zero-clearance risk lending and optimizes capital utilization within the ecosystem. In addition, the scenarios constructed by utility tokens partially collateralized in the Triple Token Model will be more stable and valuable.

  • New features: The model introduces new features such as distribution, user loyalty, and community investment.

As a powerful and autonomous value distribution tool, the Triple Token Model is a token-based customer loyalty system that can achieve a decentralized ownership structure within Meta-Enterprise. With the unique advantages of this model, enterprises can directly allocate value to users and build a more efficient, community-driven business ecosystem.

Meta-Enterprise is an enterprise structure that adopts the Triple Token Model, bridging the advantages of traditional companies and decentralized autonomous organizations (DAOs). It replaces centralized third parties in the original business process with trustless blockchain technology, injecting the money originally paid to intermediaries into the VCP pool of the Triple Token Model. It attracts consumers through token incentives to achieve marketing and provides consumers with products of higher cost-effectiveness. This blockchain-based structure is not only a reorganization of sales, payment, and marketing processes but also a fundamental change in the relationship between enterprises and their customers. The user community and the company share common interests, forming a unified entity.

From the user’s perspective, Meta-Enterprise allows users to become true owners of the company and gain company benefits or discounts in a stable and attractive manner. It encourages users to participate in collective asset management and governance and provides investment opportunities through the power of pooled money. Users can also benefit from high-value products through disintermediation.

From an enterprise perspective, Meta-Enterprise allows companies to enjoy the benefits of decentralization and trust building in terms of ownership structure and income redistribution, user-company relationships, and marketing. It also brings higher efficiency and lower costs, resulting in better performance. Additionally, by changing the company’s equity structure and building a token-based user loyalty system, products and services will have a higher penetration rate in the minds of users, making customers prefer their own products over other brands. Furthermore, Meta-Enterprise provides a more reasonable allocation of work between companies and communities, such as product marketing and user-generated content (UGC). This will result in fewer employees being hired by the company, saving energy, and focusing on providing better products.

Meta-Enterprise introduces the following main features:

Ownership structure and value distribution:

  • User preference ownership structure;

  • Value distribution system;


  • Meta-Sales: Sales system;

  • Meta-LianGuaiyments: Lower-cost global transaction network;

  • Meta-Marketing: Community-driven marketing;

Financial markets:

  • Global procurement and sales;

  • Financial tools;

Participation mechanisms:

  • Governance;

  • User loyalty system;

  • Common asset management and investment;

  • Work redistribution;

User-company relationship:

  • Ownership relationship;

  • High user mental penetration;

  • Direct communication between companies and users;

Meta-Enterprise provides traditional enterprises with a path to transform into the metaverse and Web 3.0, exploring greater opportunities within it. It will also encourage innovation in decentralized finance (DeFi), Web 3.0, and the metaverse based on its semi-mortgage utility tokens, and open up more new application scenarios.

2. Operation of Meta-Enterprise

By reducing costs for enterprises through decentralization, reducing product prices, attracting users, and establishing better relationships with users, better user penetration can be achieved.

Figure 1: Operation of Meta-Enterprise

For a traditional company with a product price of $100, the distribution may be as follows:

Payment cost: $5, sales cost: $20, marketing cost: $30, company profit: $45 (net profit: $3).

For the same product sold at the same price, in Meta-Enterprise, the consumption will allocate about $2 for blockchain operation costs, $48 for the company, and $50 will be injected into VCP to mint the corresponding tokens. Assuming the consumption behavior occurs when the VCT price is $0.1, and the secondary market UT price is $0.15. Based on the current VCT price, the smart contract will mint 500 UT and an equal amount of VCT, and distribute 50 UT to the customer.

This customer can choose to continue holding these utility tokens or sell them immediately. If these tokens are sold, there will be corresponding token buyers. Assuming in the future Meta-Enterprise raises the VCT price from $0.1 to $0.97 by burning the remaining tokens, and the UT price is also priced by the market from $0.15 to $1. The customer’s discount and the buyer’s profit will be displayed in the table above. This basic version of the Meta-Enterprise model will increase the company’s net profit by 100% and reduce the user’s costs by 50%.

3. Governance of Meta-Enterprise

Figure 2: Governance of Meta-Enterprise

The governance of Meta-Enterprise is based on blockchain and is divided into community governance and corporate affairs governance. Major rules such as token issuance will be written into the blockchain in the form of smart contracts, ensuring transparency, immutability, and the trust of all participants. If new rules are accepted by the majority of nodes in the network, these rules can also be upgraded.

In terms of community governance, the ecosystem is open to everyone willing to participate and contribute, including token holders, ordinary users, business clients, key opinion leaders, artists, etc. People can discuss ideas and complete tasks released by Meta-Enterprise to earn rewards. The lower house is composed of enterprises and various token holders, including NFT holders. The lower house has the right to propose bills. Although the enterprise belongs to the lower house, it has veto power over proposals to prevent decisions that may harm the company’s interests. The upper house consists solely of utility token holders and serves as the highest decision-making body, with final decision-making power over community proposals and the ability to reject the enterprise’s veto.

The enterprise plays a special role in the ecosystem and needs to continuously inject funds into the VCP to maintain its operation. At the same time, the enterprise reserves the right to determine the strategy for increasing the VCT price.

In addition, utility token holders can also make decisions on certain corporate affairs, subject to clear rules and boundaries. Companies can formulate their own rules to limit the scope of governable corporate affairs based on their operating environment and value allocation strategies. This information should also be clear, transparent, and publicly available on the blockchain.

4. Decentralization in Meta-Enterprise

4.1. Meta-Marketing

The first principle of marketing is to provide products with higher cost-effectiveness and establish strong influence in the minds of users. Traditional marketing relies on advertising persuasion, while Meta-Marketing achieves this goal by providing tangible benefits to users and cultivating a sense of belonging by directly involving users in the company.

In Meta-Enterprise, advertising or sponsorship is not part of its marketing strategy because these costs will ultimately be passed on to consumers through product prices. Instead, Meta-Enterprise allocates these saved costs to the Value Capture Pool (VCP) and rewards consumers with tokens. Meta-Enterprise attracts users through direct economic incentives, enabling self-marketing without third-party advertisers and providing users with better cost-effectiveness. Early adopters who try this model will receive more economic rewards, and as the VCT price rises, this may lead to greater financial gains. This will stimulate the interest of others and attract more people to join.

Even without traditional advertising, information and feedback about Meta-Enterprise can still be spread on the Internet through word of mouth and online interactions. Over time, this new marketing method may be accepted by a wider audience. By providing high-performance cost-effective products and cultivating users’ sense of ownership, Meta-Enterprise caters to customers’ logical and emotional thinking in shopping decisions, thus formulating successful and attractive marketing strategies.

4.1.1. Differences between Meta-Marketing and Traditional Internet Marketing

While traditional internet marketing heavily relies on centralized platforms and intermediaries, Meta-Enterprise utilizes blockchain technology to achieve secure, transparent, and direct value exchange among parties. Meta-Enterprise differs from traditional internet marketing in several aspects, including the use of token economics, building decentralized systems, and emphasizing community-driven ecosystems.

In addition, Meta-Marketing expands user experience from three dimensions: cost-effectiveness, financial value, and emotional connection.

Figure 3: Expanding User Experience

Furthermore, Meta-Marketing makes marketing costs positively correlated with cost-effectiveness.

Figure 4: Marketing Costs and Cost-effectiveness

Traditional Marketing: The more marketing costs, the lower the cost-effectiveness of the product. The marketing expenses paid to third parties are distributed into the product price.

Meta-Marketing: The more marketing costs, the higher the cost-effectiveness. Because the costs are not paid to any third party, but to the consumers.

Eliminating intermediaries can reduce the energy loss of the entire system. Capital and user attention will not flow to third parties, but stay within the ecosystem of Meta-Enterprise.

4.2. Meta-LianGuaiyments

The payment system of Meta-Enterprise inherits the design principles proposed by Satoshi Nakamoto in the “Bitcoin White Paper” [1]. Today, payment functionality has become a basic feature of all blockchain systems. With the help of these existing infrastructures, a more cost-effective global customer-company transaction system has been established based on a peer-to-peer transaction network. This system eliminates the need for third-party intermediaries such as LianGuaiyLianGuail in transactions, thereby reducing transaction costs.

4.3. Meta-Sales

NFTs and tokens can collaborate to create a sales system. NFTs based on decentralized blockchain systems will replace individual accounts based on third-party centralized databases, allowing personalized information storage, enabling individuals to manage and hold digital assets, and participate in the entire sales process. Each NFT can have a different amount of VCT tokens as a specific loyalty score, and different NFTs can enjoy different sales discounts based on their loyalty scores. This sales system allows products to be sold directly to customers without third-party intermediaries.

Figure 5: Meta-Sales

VCT tokens not only represent loyalty but also the reputation of retailers. While everyone can own their own NFT, people prefer to use premium NFTs for shopping because they offer better discounts. Due to their digital nature, NFTs can be combined to create mNFTs (mother NFTs) and sNFTs (sub NFTs) systems. Mother NFTs can set a transparent and visible fee for everyone, and anyone who accepts this fee can use their NFT discount without the need for the mother NFT’s private key signature. Sub NFTs provide user information such as delivery address and payment. Transactions are conducted directly between the sub NFT holders and the company without the involvement of third parties. After the transaction is completed, the fees are automatically paid to the company and the mother NFT holder through smart contracts, ensuring the privacy and security of the NFT holders.

In addition, if NFTs from different brands are collected together, they can form a shopping store. These NFTs can be owned by another Meta-Enterprise, a centralized company, or a DAO formed by a group of individual NFT holders. The group or company can issue their own tokens using the tri-token model and distribute benefits to their customers. In this case, although third parties may still exist in sales, they rely on the benefits provided by the Meta-Enterprise in the NFT hierarchy to survive. Their role is no longer central and indispensable in the entire ecosystem.

5. Tri-Token Model: The Token Economy Foundation of Meta-Enterprise

5.1. Purpose and Function of Each Token Type

The tri-token economic model [2] consists of three unique token types, each with different functions and purposes in the ecosystem:

1. Governance Token: Governance tokens are distributed to community members and business partners for voting. The purpose of governance tokens is to facilitate community governance. In the tri-token model, governance tokens also provide price protection for value-capturing tokens and help maintain the supply-demand balance of utility tokens, acting as backup value batteries for the economic model stability. In addition, they can help companies or projects raise funds.

Governance tokens are tradable uncollateralized assets that can be bought and sold on the secondary market. The issuance of governance tokens is entirely determined by the company.


  • Community Governance: Enable token holders to participate in decision-making processes, vote on proposals, influence the direction of the project, and manage the governance token treasury. This is particularly important for relationships that are crucial to the community and Meta-Enterprise’s development but do not have utility tokens.

  • Fundraising: Help companies raise funds for their projects.

  • Price Protection for Value-Capturing Tokens: In the allocation scheme of governance tokens, a portion of governance tokens serves as insurance. These insurance tokens can be sold in times of crisis to issue new utility tokens and value-capturing tokens, thereby maintaining the supply-demand balance of utility tokens.

2. Utility Tokens: Utility tokens are token rewards given to users when they purchase products and services. Users can also earn utility tokens by using applications, playing games, or participating in certain financial activities such as staking. The main purpose of utility tokens is to incentivize customer behavior, provide value sharing or discount allocation, enhance user engagement through voting mechanisms, and facilitate integration with other Web 3.0 applications and metaverses.

Utility tokens are tradable semi-staked assets that can be bought and sold on the secondary market. In the three-token model, the minting of utility tokens is not unlimited, but is limited by MDM (market-driven minting), which is a different token issuance method. Utility tokens have a bottom price, which is determined by the price of value capture tokens (utility tokens can be cashed out in VCP at the current VCT price). This sets them apart from the two-token model.

In the three-token model, utility tokens provide three functions within a single token, including use, value distribution, governance, and ownership.



  • Consumption: Utility tokens can be used within the ecosystem to purchase all services and products offered by Meta-Enterprise.

  • Incentivizing Consumption Behavior: Meta-Enterprise uses incentives to attract users rather than convincing them to purchase. Users can earn utility tokens by buying products or services.

  • Community Activity Incentives: Users can earn utility tokens by completing specific actions, such as participating in surveys, sharing content, or engaging in marketing activities.

  • Integration with Metaverse and Web 3.0: Utility tokens can be used in other Web 3.0 applications, metaverses, or participating in other Web 3.0 activities, such as activities in decentralized finance (DeFi).

Value Distribution:

  • Value Distribution: Utility tokens allocate various forms of value to users, including discounts and other benefits. Customers can choose to use utility tokens as discounts when purchasing products, thereby reducing payment costs. Holding utility tokens can also allow users to share more benefits, as the token price may increase when the value capture token (VCT) price rises.

Governance and Ownership:

  • Community Governance: Utility tokens enable community members to participate in managing community affairs, voting on proposals, and managing investments in public assets.

  • Corporate Ownership: Utility token holders share ownership of Meta-Enterprise and have the right to vote on certain company matters within specified limits.

3. Value Capture Tokens: When users acquire utility tokens not through the secondary market but by purchasing products and services or using applications, they can also receive the same value capture tokens. Value capture tokens serve as price support tokens to ensure that utility tokens have a minimum price equivalent to the price of value capture tokens. Whether new tokens are minted or destroyed, the two tokens will maintain a 1:1 ratio. Value capture tokens are fully staked assets supported by capital in the value capture pool, which is a decentralized and fragmented managed fund pool owned by the user community.

The price of the Value Capture Token is not determined by the market, but by the amount of funds in the pool and the number of tokens issued. Importantly, once the Value Capture Token reaches a certain price, it cannot fall below that price; its price can only be maintained or increased. This unique rule will be written in the smart contract to ensure that the minimum price of the utility token is a true bottom price.

The Value Capture Token is tied to NFTs and cannot be traded on the secondary market. However, users can trade their NFTs. Therefore, when each customer owns an NFT, the Value Capture Token can prove customer loyalty. These NFTs replace traditional accounts within the Meta-Enterprise.

The main purpose of the Value Capture Token is to stabilize the entire ecosystem by maintaining the price of the utility token, as the utility token is the core asset of the entire ecosystem and its price will affect the prices of all assets, whether they are fungible tokens or NFTs. The three-token model ensures a stable ecosystem oriented towards long-term sustainability by limiting the issuance of the two tokens through a different token issuance method: Market-Driven Minting (MDM) and supporting the price of the utility token. In addition, by increasing the price of the Value Capture Token, early users can gain more economic benefits as a reward for accepting the new business model.

Collateral for the utility token: VCT provides stability and security to the ecosystem by supporting the value of the utility token. They act as guarantees to ensure that the utility token has a reliable and supported price.

Loyalty points: VCT can also serve as loyalty points, indicating the level of user loyalty to the brand and helping the brand gain user support. This loyalty point is linked to NFTs and provides a tangible representation of loyalty within the ecosystem.

Sales system: NFTs and VCT together create a sales system. Different NFTs can enjoy different sales discounts based on user loyalty. With this sales system, products can be sold directly to customers without the need for third-party involvement.

NFTs: As a type of digital asset, there may be various NFTs in the ecosystem, but users who want to participate in the Meta-Enterprise must own basic NFTs. Basic NFTs will replace traditional accounts in various third-party systems, allowing users to have their personal information in the form of digital assets and establish direct connections with enterprises. In the classic model of Meta-Enterprise, users need to purchase a basic NFT to participate and receive token rewards. The funds used to purchase these NFTs will be injected into the Value Capture Pool. However, depending on different business situations and projects, NFTs can also be provided for free. The token rewards for NFTs may vary depending on different needs, but early NFT holders should receive more benefits to encourage more people to participate in the ecosystem.

5.2. Value Capture Pool (VCP)

In the Tri-token model, we have established a fund pool called the “Value Capture Pool” (VCP), which accumulates funds from two sources. The first source is the money people use to purchase NFTs, and the second source is the money injected into Meta-Enterprise through consumption. By decentralizing intermediaries in marketing, sales, and payment processes, the cost saved by Meta-Enterprise can be used to benefit and attract customers, resulting in more affordable product prices for users. With each user’s consumption, the resources increase over time, giving more power and capital to the Value Capture Pool. As a result, the influence of the community becomes stronger.

Injecting different values into the Value Capture Pool can produce different results. If a company injects the cost saved in its business process into the VCP, the Tri-token model becomes a cost allocation machine, reducing expenses for the company and customers. If a company deposits revenue into the VCP, the Tri-token model transforms into an income distribution mechanism, effectively turning each utility token holder into a shareholder. Additionally, it is meaningful for a company to allocate gratitude funds to the VCP to appreciate the community’s support and cooperation in the company’s growth. The Tri-token model is essentially a value distribution machine that communicates the value between companies and users, with the Value Capture Pool being the entrance for value distribution.

Figure 6: Formula for the total value in the VCP

Regardless of the source of funds injected into the Value Capture Pool (VCP), the total value stored in the pool is equal to the current number of VCT tokens multiplied by the VCT token price. For example, if there are a total of 100,000 USDT in the VCP, the current number of VCT tokens is 1 million, and the current VCT token price is 0.1 USDT, then the value in the pool will be 100,000 USDT.

The funds in the Value Capture Pool represent the total value captured by all VCT tokens. It should be noted that these captured values cannot be withdrawn arbitrarily; only utility tokens can be cashed in the VCP at the current VCT price. The utility tokens and the corresponding value capture tokens will be destroyed after being cashed in.

Figure 7: Value Capture Pool (VCP)

The Value Capture Pool (VCP) operates as a decentralized fund pool where the private key is not held by any specific individual or entity. Instead, each utility token holder owns their share in the pool. This means that the VCP is essentially a pool of capital, composed of small pools owned by countless individual token holders.

Any value that has not been allocated to individuals is retained within the community. It is locked in smart contracts and managed in a decentralized manner to ensure its security until it is ready to be distributed. This approach of using fragmented fund pools provides token holders with more choices and greater flexibility and security in managing assets.

5.3. Market-Driven Minting (MDM)

Market-Driven Minting (MDM): Market-Driven Minting is the method of minting tokens used in the Tri-Token Model, which dynamically mints “Utility Tokens” and “Value Capture Tokens (VCT)” based on market demand. This method effectively prevents the malicious inflation of tokens.

Unlike traditional token minting methods, MDM does not specify the total number of tokens to be minted in the early stages of the project. Instead, smart contracts are used to dynamically mint tokens based on funds injected into the “Value Capture Pool (VCP)”. The VCP represents the total value captured by all VCT tokens and is managed in a decentralized manner.

Whenever new value is injected into the VCP, the smart contract automatically mints utility tokens and the corresponding VCT tokens. It is important to note that the ratio of utility tokens to VCT tokens will always remain at a constant ratio of 1:1, ensuring a balanced and stable token distribution within the ecosystem.

MDM allows the Tri-Token Model to dynamically respond to market demand, effectively control token supply, prevent excessive inflation, maintain token value, and ultimately contribute to the stability and sustainable development of the ecosystem.

5.4. Why is the Tri-Token Model better than the Dual-Token Model?

The Tri-Token Model has significant advantages over the Dual-Token Model in terms of responsibility and risk disclosure, stability, and fund utilization efficiency, and it also provides more functionalities. The key points are summarized as follows:

1. Clear responsibility, controllable risk:

Responsibility and rights are two different sides of the same coin.

(1) Clear responsibility:

For NFT investments:

Figure 8: Risk and return measured by investment payback period

Acquiring token rewards through the new model usually requires the purchase of NFTs. The investments in these NFTs also occur within the Tri-Token Model, and investors may experience fluctuating profits or losses.

However, the key difference lies in the clarity of the longest investment payback period in the Tri-Token Model. Before deciding to purchase NFTs, investors can calculate the longest investment payback period by dividing the investment amount by the price of VCT. This investment payback period will never exceed a certain limit, as the price of VCT will never decrease. With the rise in the price of utility tokens, both the expected return (measured by the “shortest investment payback period”) and the risk (measured by the “longest investment payback period”) increase simultaneously.

In contrast, the traditional Dual-Token Model only expresses income expectations without providing a clear understanding of the associated risks. But the new Tri-Token Model considers both income expectations and risk expectations simultaneously by considering the time cost.

This enables investors to make wiser and more informed decisions by considering potential returns and risks. However, if investors choose to prioritize high profits and accept unreasonable longest investment payback periods, they bear the responsibility themselves.

For Utility Token Investment: The price of utility tokens is influenced by two main factors. Part of the price is determined by the value of the corresponding VCT and the funds in the Value Capture Pool (VCP) that support it. The other part is the premium that arises in the secondary market due to various market dynamics. If the price of the utility token is lower than the VCT price, the responsibility lies with the VCP. However, if the price of the utility token significantly exceeds the VCT price and investors still decide to purchase it, they will bear the risk brought by the fluctuation in the premium of the secondary market.

(2) Controllable Risk:

Even if Meta-Enterprise goes bankrupt, as long as the safety of VCP funds is guaranteed, users can still retrieve the portion of value that belongs to them at any time.

2. Stability:

The three-token model enhances stability in three aspects:

(1) Realizing Better Pricing.

In a dual-token model, it is often challenging to determine a reasonable token price from the beginning. The initial price may be too low or too high because there is no reference point to accurately evaluate its true value. Setting an unreasonably high price may deceive token holders, weaken user confidence, and ultimately harm the project’s development, even if it has great potential.

However, in the three-token model, we provide a better way of pricing. By first considering the value of VCT, we can determine the price of the utility token in a more informed manner. This approach provides greater clarity and helps ensure a more balanced and reasonable pricing strategy.

(2) The fluctuation of token prices will be more stable.

In a dual-token model, asset prices often spiral up or down, both of which can be detrimental to the ecosystem.

Figure 9: Spiral Up and Spiral Down

When a spiral up occurs, the price of utility tokens and NFTs will rise together. The price continues to soar until the market can no longer inject more funds into it.

However, due to the already inflated and unreasonably high position, this upward trend is unsustainable. It will eventually lead to a collapse and trigger a spiral down. During the spiral down process, all asset prices, including utility tokens and various NFTs, will plummet rapidly, similar to a waterfall effect. Prices will drop to unreasonably low levels, almost zero compared to their historical highs.

Figure 10: Spiral in StepN

Experiencing such extreme fluctuations in high and low prices can harm the project’s survival ability. Many users who purchased assets at high prices may be trapped, and new users may be reluctant to participate out of fear. The project’s reputation will be severely damaged. Therefore, even a fundamentally strong project may struggle to survive using a dual-token model because the fate of the project depends not on its own merits but on when the entire spiral ends. In fact, the dual-token model undermines early-stage companies and projects rather than nurturing a hopeful future.

In the Tri-token model, the price of utility tokens follows a smoother trajectory. Under ideal conditions, the price of utility tokens will remain within a range that has both a bottom and top potential, avoiding extreme highs or lows. Even if the price fluctuates beyond this range, it will not reach an unreasonably low price below the VCT price. This stability allows the project to maintain resilience and continue to thrive.

  • At the bottom, the price of utility tokens is strongly supported by the VCT price. In addition, the investment payback period for purchasing NFTs is short, indicating a high return on investment for NFT investments. These factors together attract buying interest and demand for utility tokens and NFTs. The favorable conditions at the bottom create a positive investment environment and stimulate interest and demand for tokens and NFTs within the ecosystem.

  • At the top, if the price of utility tokens increases significantly higher than the VCT price, it indicates that the risk is escalating and the longest investment payback period for NFTs is extended. These factors act as limiting factors, preventing the token price from skyrocketing to excessively high levels. In addition, a high price for utility tokens stimulates real-world product purchasing activities in the Meta-Enterprise, as buyers can enjoy lower prices by immediately selling utility tokens. As the price of utility tokens rises, more tokens are minted and sold on the secondary market. The resulting overflow of secondary market prices translates into increased purchasing power in the real world. This mechanism helps balance the price of utility tokens and maintain a sustainable relationship between token value and real-world purchasing returns.

(3) A more stable ecosystem

The purpose of the Tri-token model is not only to help utility tokens achieve better pricing and stable operations, but also to bring about a more stable ecosystem. Almost all asset prices are influenced by the price of the core asset, namely the price of utility tokens. By controlling the price of the core asset, the prices of other assets, including NFTs, can also be controlled, increasing the stability of the entire ecosystem.

3. Efficient capital utilization and high-quality use cases:

(1) “Zero liquidation risk loans”:

Utility tokens are essentially “semi-collateral assets” that allow for “zero liquidation risk loans,” thereby maximizing capital utilization efficiency. Since the current VCT price serves as the floor price for utility tokens, the price of VCT will not decrease, so holders will not face the risk of being liquidated at any time when the liquidation price is lower than the VCT price. This feature ensures a safer lending environment within the ecosystem, as users can confidently use their utility tokens without worrying about potential liquidation.

(2) New investment opportunities:

Utility tokens may be a new type of investment with both investment potential and stability, which may be favored by individuals with a moderate risk preference.

(3) High-quality Application Scenarios:

Web 3.0 projects often empower their issued tokens by building various other application scenarios and enriching their own ecosystems. However, in the dual-token model, utility tokens do not have a solid value foundation, making these scenarios more like castles in the air. The scenarios built by the semi-collateralized utility tokens in the triple-token model will be more stable and flexible.

4. New Features:

The new model provides value distribution functionality, user loyalty functionality, and community investment functionality:

(1) Value Distribution Functionality: Funds invested in VCP can be distributed to token holders by minting and adjusting the price of VCT. The rules can be written in smart contracts in a transparent and immutable manner, allowing everyone to trust.

(2) User Loyalty Functionality: VCT and NFT create a natural user loyalty system, encouraging user participation in consumption activities and enhancing user loyalty.

(3) Investment Functionality:

Figure 11: Investment Functionality

When a potential investment becomes a formal investment decision through community voting, the financing process begins. Holders willing to invest can pledge utility tokens to activate the corresponding funds in VCP to complete the investment. These utility tokens will be locked during the investment period.

The pledged utility tokens will be distributed to the original holders in a 1:1 ratio as “VE tokens”. VE tokens can be priced and traded on the secondary market, allowing holders to exchange VE tokens of different projects.

When the investment period ends, the funds obtained from the investment will first be returned to VCP, and the remaining portion will be distributed to VE token holders. If the investment incurs losses, the loss amount needs to be compensated, and all VE tokens will be exchanged proportionally for the corresponding utility tokens based on the loss ratio. For example, if the investment amount incurs a 50% loss, one VE token can only be exchanged for 0.5 utility tokens.

Other organizations can also participate in the investment if they wish. A composite investment involving VCP, Meta-Enterprise, and venture capital institutions would be more reasonable, allowing each party to contribute their talents and achieve the best results. The community is crucial for the development of a company or project. Traditional venture capital can provide financial support, while VCP investments can provide both financial support and community support, allowing the invested project to gain a user base.

6. The Impact of Meta-Enterprise

Meta-Enterprise will eliminate intermediaries in the “marketing,” “sales,” and “payment” business processes, while bringing improvements in ownership, financial markets, participation mechanisms, and user relationships. The dematerialization of key business processes will fundamentally change the existing operation models of enterprises and reduce costs. The change in ownership means that the assets and intellectual property rights of participants are clear, allowing users to have partial ownership of the enterprise and enjoy the value distribution of the enterprise, while also partially participating in enterprise management. With the financial market, assets can be traded on the secondary market, and financial tools can be utilized to maximize capital efficiency. Participation mechanisms refer to new ways for users to interact with enterprises, including user loyalty points, community governance, division of labor, and community asset management. All of these will help enterprises establish a new type of user relationship based on mutual trust and a greater sense of ownership.

6.1. Ownership Conversion

Most of the time, the ownership of a company is far from the actual customers. Even if a company goes public and enters the stock market, there is often little overlap between users and shareholders. This leads to centralization of the company and detachment from the support of real users, whether they are ordinary customers or corporate clients.

Meta-Enterprise aims to change this situation by implementing a system that allocates ownership to users through their purchasing behavior. With each purchase or consumption, users will receive utility tokens as rewards, with each utility token representing ownership of the company and granting voting rights on certain company matters. Establishing significant overlap between users and owners means that users and the company have the same interests and unite as one organization. This alignment of interests promotes closer connections between users and the company, creating a more cohesive and supportive ecosystem.

6.2. Relationship Conversion

As the ownership structure changes, the relationship between users and companies also changes. They are no longer just consumers and producers but owners or partners.

Traditional companies have always wanted their customers to actively participate in their ecosystem and continue to contribute. However, these efforts are often not very successful. The lack of a value distribution mechanism means that users have no incentive or motivation to contribute, and the lack of a voting system means there is no governance and participation. Without blockchain technology, the credibility of information, ownership, and rules is low.

Now, with the support of the Three-Token Model, Meta-Enterprise provides all these factors that are essential for a user-contributed and community-driven ecosystem. This new model incentivizes users to become partners of the company, fostering a more active and mutually beneficial relationship between users and the company.

6.3. High User Mindshare Penetration

The mindshare penetration of users has a profound impact on the psychology of the target audience for products, services, or brands. Meta-Enterprise aims to have higher user mindshare penetration and establish deep and lasting connections with users:

Sense of Ownership: Meta-Enterprise makes users real owners and stakeholders, creating intrinsic motivation for them to first purchase their own products. This not only cultivates a sense of ownership and loyalty but also helps maintain the brand reputation of Meta-Enterprise. As satisfied owners, they are more likely to promote Meta-Enterprise products to others through word of mouth and become enthusiastic advocates for the brand.

Logic of High Cost-effectiveness: In Meta-Enterprises, the price of products of the same quality will be lower. This caters to the rational logic part of the user’s psychology because they can enjoy products with high cost-effectiveness and get their money’s worth.

Transparency builds trust: The application of blockchain technology in sales, marketing, and user points improves the credibility and transparency of products, reducing people’s trust costs. This reduces the time and effort users need to identify false marketing, creating a more trustworthy and efficient ecosystem.

④ Governance and shared asset investment are a continuous relationship maintenance link: Participating in shared asset investment management and governance will generate sunk costs and cultivate users’ emotional attachment to Meta-Enterprise. This emotional connection, coupled with continuous participation and value distribution, helps retain users’ attention without the need for traditional advertising.

7. Meta-Enterprise: A more competitive new type of enterprise between traditional enterprises and decentralized autonomous organizations

Traditional companies have little community support, are centralized, lack transparency, and have high operating costs. In contrast, Web3.0 advocates for the creation of decentralized autonomous organizations (DAOs), which have attractive features such as distributed architecture, transparent governance, autonomy, and cost-effectiveness. However, pursuing decentralization may lead to reduced efficiency and agility, which can be a disadvantage in fast-paced business environments. In addition, without a strong economic model to guard against Ponzi schemes, the long-term sustainability of DAOs may be uncertain. These factors may put DAOs at a competitive disadvantage compared to traditional centralized entities in real markets.

However, there is actually another option besides these two choices. As an innovative enterprise architecture, Meta-Enterprise not only surpasses traditional centralized entities in terms of decentralization and cost-effectiveness but also excels in efficiency compared to decentralized autonomous organizations. This unique combination gives Meta-Enterprise a competitive advantage over traditional centralized entities and DAOs.

These are the 5 key elements that can be used to measure the competitiveness of different organizational structures.

Efficiency: The ability of an enterprise to optimize its resources, minimize waste, and simplify operations to maximize productivity and reduce costs.

Traditional centralized companies: 75/100

DAOs: 50/100

Meta-Enterprise: 95/100 (decentralization and value distribution to users)

Decentralization: The degree to which decision-making, power, and control are distributed throughout the organization rather than concentrated in a central point.

Traditional centralized companies: 40/100

DAOs: 95/100

Meta-Enterprise: 75/100

User Mindshare Penetration: The degree to which an enterprise’s products, services, or brands attract consumer attention and interest, influencing their preferences and purchasing decisions.

Traditional centralized companies: 65/100

DAOs: 75/100 (DAOs are quickly forgotten by users)

Meta-Enterprise: 90/100

Adaptability: The ability of an enterprise to effectively adjust and respond to constantly changing market conditions, industry trends, and evolving customer needs, whether in a Web2.0 or Web3.0 environment.

Traditional centralized companies: 65/100 (Unable to adapt to the metaverse and Web 3.0)

DAO: 45/100 (Unable to adapt to the competitive traditional business environment)

Meta-Enterprise: 90/100

Sustainability: The degree to which an enterprise maintains long-term survival and high production levels through forward-looking strategies, efficient resource allocation, sustainable token economic models, and the ability to withstand market fluctuations.

Traditional centralized companies: 65/100

DAO: 45/100

Meta-Enterprise: 85/100

8. Potential Cost Savings, Enterprise Benefits, and Advantages of Meta-Enterprise

Higher Efficiency: By eliminating intermediate links and reducing energy loss in the entire system, users can enjoy high-cost-effective products with minimal price surcharges.

Cost Reduction:

  • Lower costs: By eliminating intermediaries, payment, sales, and marketing costs can be saved.

  • Reduced personnel expenses: By the autonomous operation of the blockchain system, the need for hiring labor can be reduced, such as the absence of continuous marketing activity planning and the employment of a large number of marketing personnel.

High User Mindshare Penetration: Meta-Enterprise provides users with a sense of ownership by transforming purchasers into enterprise owners; provides cost-effective products that meet users’ rational logic; provides transparent business processes to gain user trust; attracts ongoing user attention through governance and management activities.

Transparency Builds Trust: Meta-Enterprise ensures transparent and trustworthy value distribution and business processes. For example, compared to traditional discount strategies, Meta-Marketing is a transparent marketing method: traditional sellers often raise prices first and then offer discounts, but the actual prices remain the same. Customers are usually skeptical of this strategy. However, in Meta-Enterprise, prices and discounts are clear and transparent to everyone.

New Revenue Sources for Enterprises: NFT transaction fees and token transaction fees will become a significant part of company revenue, which traditional companies do not have.

Community-Driven: Meta-Enterprise aims to build a strong community that allows for autonomy, seamlessly integrating enterprises and communities into a cohesive unit. The progress and growth of Meta-Enterprise will be jointly driven by the efforts and contributions of the enterprise and the community.

Ownership and Data Control: Meta-Enterprise treats data as digital assets and provides users with ownership and strong control over their data.

Financial Leverage to Amplify Marketing Investments: Meta-Enterprise utilizes two financial levers to amplify marketing investments. The first lever involves pooling user funds for purchasing NFTs and injecting funds into VCP to support the price of VCT tokens. The second lever ensures that the utility token (UT) maintains a premium relative to the base price of VCT, thereby amplifying the effectiveness of marketing investments.

User Loyalty System and Sales System Provide Flexible Marketing Strategies: NFT and VCT tokens build a natural loyalty system and sales system, where customers treat loyalty as digital assets, allowing enterprises to have more flexible marketing strategies based on different NFT applications to meet different business needs.

Cheaper Global Customer-Company Transaction System Based on Peer-to-Peer Trading Network: With this system, there is no need for third parties like LianGuaiyLianGuail for transactions, reducing transaction costs.

Reducing Corruption: Eliminating unnecessary business processes, inheriting the transparency of the blockchain, will reduce internal corruption in enterprises and reduce the cost of anti-corruption in enterprises.

Direct Communication: Meta-Enterprise provides a more efficient way to connect users and companies. Through the blockchain network, Meta-Enterprise can publish trusted information and tasks. Users can directly provide feedback and suggestions to companies. Token holders have the right to vote on business and corporate affairs. This direct communication eliminates the need for intermediaries and shortens the distance between users and companies.

Harnessing the Power of Money: Once money is distributed, it loses power, and that’s what discounts are doing. As for Meta-Enterprise, every holder can flexibly cash in their utility tokens on the 24/7 secondary market. However, Meta-Enterprise does not directly distribute this money; instead, all funds received from product sales are stored in the Value Capture Pool (VCP) and managed in a decentralized manner.

Asset Management and Shared Investment Opportunities: The funds in the VCP can be used for financial activities such as lending, purchasing digital assets, and investing in startups to incubate new Web 3.0 projects, pursuing greater economic benefits for both holders and companies. VCP asset management will share investment opportunities with users and provide funds and community support for target projects. In addition, it will help maintain the relationship between users and companies.

Reasonable Division of Labor: Certain types of work, such as content creation, product feedback collection, new product design, creative generation, and marketing activities, can be divided among the community. These tasks can be published through the blockchain network, undertaken by community members, and rewarded with utility tokens. By involving the community in these creative and user-related tasks, Meta-Enterprise can achieve higher efficiency and more creative outcomes at lower costs in terms of funding and energy.

Better Products, Larger User Base, Better User Experience:

  • Can provide better products: Saving costs and energy input means that companies have more funds and energy to focus on their products.

  • Money rewards may convert potential user groups into real users while improving user experience: Taking fitness as an example, money rewards may attract those with weak fitness motivation and turn them into regular users. Additionally, it can help users perform better in exercise and develop fitness habits because users want to recoup their investment and be motivated by daily token incentives. Economic rewards change the original psychological balance and behavior patterns, helping people improve themselves and thus leading to a better user experience.

Helping Startups:

  • Help startups to obtain funding in the early stages.

  • Help startups to establish a community, allowing customers to become token holders and participate in community activities from the beginning.

  • Help startups to break through product marketing barriers without huge advertising costs, and gain continuous exposure opportunities through community activities.

Path to the Metaverse and Web 3.0: NFTs and tokens can be used to interact with other decentralized applications in Web 3.0 and explore greater possibilities in the metaverse.

9. Potential Drawbacks or Challenges of Implementing the Meta-Enterprise Model

Implementing the Meta-Enterprise model may face some challenges, including technological complexity, regulatory issues, and the need for widespread adoption of blockchain technology. Additionally, when a company possesses both equity and tokens, it may encounter resistance from traditional stakeholders. Furthermore, there may be other drawbacks or challenges to consider:

Market Impact: The price of utility tokens may be influenced by cryptocurrency market cycles and macroeconomic policies.

Liquidation Risk: Although theoretically there is no risk of liquidation for UT, there is still a possibility of being attacked. Attackers may cause the UT price to exceed the VCP price in a short period, leading to the liquidation of pledged UT.

Market Slippage: When users consider utility tokens as discounts when purchasing products and request immediate conversion of the discount, there may be slippage due to insufficient depth in the secondary market trading pool, resulting in slight differences between the actual and expected discounts.

Sybil Attack: Attackers may create numerous false identities on the blockchain for malicious purposes.

Vampire Attack: Vampire attacks typically target leading projects in the same field and airdrop tokens for free to the blockchain addresses of users of the targeted projects. These airdropped tokens are designated for purchasing or experiencing the attacker’s products. Users of the targeted project face the risk of being taken away. However, there are also benefits for the attacked project. Holding tokens may allow users to receive more other tokens for free, thereby increasing user holdings and stickiness.

From a larger perspective, vampire attacks may contribute to creating a healthier and more liquid market:

  • Vampire attacks increase the motivation and willingness of users to explore and experience new products, which is a manifestation of improved user liquidity in the commodity market.

  • Promote the integration of different product communities and form mass psychological pricing of new products more quickly in the temporal dimension.

Vampire attacks create opportunities for users to experience new products, but the ultimate determinant of user ownership is still product quality and the battle for user mindshare. Vampire attacks can have a significant impact on companies that engage in excessive marketing and have flashy but unsubstantial products. However, for innovative products with better quality and user experience, this will be a rare opportunity.

10. Ethical Considerations and Challenges Related to Meta-Enterprise Data Privacy, Security, and Regulation

Security Issues: Funds in VCP may face security issues, such as being attacked by hackers or being managed in an insecure manner.

Privacy Issues: Inheriting the privacy of the blockchain, all transactions are public but do not disclose the identities of the parties involved. The risk is that if the owner of a public key is leaked, transactions and actions belonging to the same owner will be exposed. Zero-knowledge proof technology may help us better protect privacy.

Regulation Issues: Meta-Enterprise uses blockchain technology and token economics. If the distributed value comes from cost savings achieved by dematerializing business processes and the purpose of distribution is to reduce the cost allocation of a single product, it is unlikely to be recognized as securities by regulatory bodies such as the SEC. However, if the company regularly distributes profits to token holders through token models, its NFTs and tokens may be considered securities by regulatory bodies, resulting in corresponding legal risks.

11. Future Prospects and Conclusion

11.1. Potential Applications of Meta-Enterprise in Various Industries

Meta-Enterprise has the potential to be applied in various industries, including retail, entertainment, fitness, healthcare, education, and social media. By leveraging the advantages of blockchain technology and the three-token model, companies in these industries can create more efficient, transparent, and fair systems, empowering users and driving innovation.

From a business model perspective, some less effective business models, such as Peloton & Keep, may be able to lower costs and generate profits by applying Meta-Enterprise. Small companies applying Meta-Enterprise have the potential to quickly capture market share from industry giants in a short period of time. Additionally, Meta-Enterprise may encourage new innovative business models and marketing techniques that we have not seen before, providing better products, services, and customer engagement strategies, and creating a thriving business environment.

11.2. Future Vision of Meta-Enterprise

If the vision of Meta-Enterprise is realized, it will not be a short-term event measured in weeks or months, but a historic milestone event measured in years or decades. Meta-Enterprise may attract a large number of companies, users, and continuous influx of funds, greatly nourishing the metaverse, the existing crypto world, and Web3.0. It will give birth to innovative business models and trigger a chain reaction, including changes in traditional industries such as retail and fitness, impacts and changes to existing DeFi application scenarios, and even direct influence on the price trend of cryptocurrencies.

Some possible future prospects may include:

  • User attention as a liquidity in the product market, most of which is attracted by advertising and social media, and information flows only from brands to users. By giving users incentives and sharing new investment opportunities, Meta-Enterprise may help form a bidirectional flow market where users actively want to discover new products.

  • DeFi products may bribe addresses with voting rights to obtain VCP funds, which may also increase the potential income of utility token holders.

  • If real and active social relationships do not break through the threshold of network effects, network effects will hinder the spread of messages in the network and silence social activities in the network. This is why the entire field of SocialFi cannot play a role in the current historical stage. However, when Meta-Enterprise introduces a sufficient number of real active relationships into the metaverse and blockchain network, the development of SocialFi and the data service industry may become possible.

  • The more tokens are issued, the more funds are needed to increase the price of VCT. Eventually, the price of VCT will stabilize at a certain price, and the price of utility tokens will also stabilize. Utility tokens will become a semi-collateralized stable token. This stable token will be decentralized, belonging to the community rather than the enterprise. Once the funds are injected into the value capture pool, the enterprise loses ownership. Most of the money in the pool belongs to different users, and the unallocated money belongs to the community.

  • Many enterprises may share a utility token and build a Meta-Enterprise. This will make the utility token more trustworthy and generate a huge community.

11.3. Conclusion

We propose a new paradigm for metaverse enterprises called Meta-Enterprise, which is based on the three-token model. This innovative approach involves injecting the cost savings from payment, sales, and marketing processes into a value capture pool (VCP) to attract users through token rewards. By eliminating business intermediaries, high-performance cost-effective products can be provided. In addition, it transforms user relationships by giving users ownership of the company, enhances user rights through governance, and shares investment opportunities through collective asset management.

Meta-Enterprise represents the fusion of companies and user communities, creating a new business organization structure that combines the advantages of DAOs and traditional companies. This unique model is expected to demonstrate significant competitiveness in the business environment and promote the migration of enterprises to the metaverse.

11.4. Call for Further Exploration

While this paper lays the foundation for understanding Meta-Enterprise and its potential benefits, there is still much to learn and explore. To fully leverage the potential of this innovative marketing model, we call for further research and exploration in the following areas:

Upgrade of blockchain technology: As blockchain technology continues to evolve, it is crucial to study how these advancements can further enhance Meta-Enterprise. Researchers should stay informed about emerging trends and developments in blockchain technology and explore how to integrate them into Meta-Enterprise to improve efficiency, security, and scalability.

Refinement of the Meta-Enterprise Model: The Meta-Enterprise model proposed in this article can be refined and adapted to various industries and use cases. Researchers should explore different token configurations and their potential impact on Meta-Enterprises, optimizing the model to maximize its effectiveness in different environments.

In-depth Case Studies: In order to better understand the impact of Meta-Enterprises on the real world, researchers should conduct in-depth case studies on organizations that have successfully implemented this approach. These case studies can provide valuable insights into best practices, challenges, and strategies for effectively adopting Meta-Enterprises.

Ethical and Regulatory Challenges: As Meta-Enterprises continue to evolve and gain attention, it is crucial to address ethical and regulatory challenges related to data privacy, security, and compliance. Researchers should explore potential solutions and frameworks to ensure that Meta-Enterprises remain ethical, secure, and compliant with relevant regulations.

User Behavior and Adoption: Researchers should investigate how users interact with Meta-Enterprise systems, their motivations for participation, and potential barriers to adoption. This information can help refine Meta-Enterprise strategies and enhance user experience.

By conducting further research and exploration in these areas, we can advance the development of this field, overcome potential challenges, and harness the full potential of this innovative approach to the metaverse, in combination with other emerging technologies beyond blockchain.


We would like to express sincere thanks to Zhang Qianglong for his feedback on this idea.

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